Lather & Steel
The kind of barbershop site that feels like the shop — warm, unhurried, competent.
Authentic cuts,
done right.
The problem
Most Canadian barbershop websites look like they were built by the POS vendor. Overwrought carousels, stock photos, and booking buttons buried three taps deep. The opportunity: make the site feel as considered as the haircut itself.
The brief
Design a site that does three jobs — let a first-time visitor book a cut in under 20 seconds, show the team as individual people rather than a stock lineup, and let the shop's personality come through without shouting.
The process
- 01
Typography set in an editorial serif for the shop name; a warm grotesque for UI. A nod to classic barber culture filtered through a calmer, modern lens.
- 02
Palette pulled from leather, aged brass, and smoked oak. No hard black — a deep forest green anchors the surface.
- 03
Team page treated as portraits with short, plain-English bios. Each barber gets their own booking deep-link.
- 04
Booking embeds directly in the hero — no modal, no tab jump. Availability syncs live from the shop's backend.
“The site should feel like walking into the shop — warm, unhurried, competent. Everything else follows from that.”
Want something in this territory?
Real client projects are open for booking. Start with a short brief — I'll reply within a day.